Sustainable development goals are ambitious. They are milestones intended to change the world in the next 15 years.

As you can read, the 5 Ps in the preamble reveal a broaden view…

The Goals and targets will stimulate action over the next fifteen years in areas of critical importance for humanity and the planet: People We are determined to end poverty and hunger, in all their forms and dimensions, and to ensure that all human beings can fulfil their potential in dignity and equality and in a healthy environment. Planet We are determined to protect the planet from degradation, including through sustainableconsumption and production, sustainably managing its natural resources and taking urgentaction on climate change, so that it can support the needs of the present and futuregenerations. Prosperity We are determined to ensure that all human beings can enjoy prosperous and fulfillinglives and that economic, social and technological progress occurs in harmony with nature. Peace We are determined to foster peaceful, just and inclusive societies which are free from fearand violence. There can be no sustainable development without peace and no peace without sustainable development. Partnership We are determined to mobilize the means required to implement this Agenda through arevitalised Global Partnership for Sustainable Development, based on a spirit of strengthened global solidarity, focussed in particular on the needs of the poorest and most vulnerable and with the participation of all countries, all stakeholders and all people.

Many will notice that this list is much longer than the previous one, the list of Millennium development goals, written fifteen years ago. The focus is not just on the people, but on the planet too and on all the living creatures on it. As somebody said, “What does not benefit the hive, is no benefit to the bee.”

Are they achievable? Yes, they are. But if we look at the previous 15 years we can tell than setting a direction doesn’t guarantee that we are going to reach the target. Nonetheless, it is far better than not setting it at all. If we fall short, we’ll be somewhere on the way. Somewhere closer.

Of course, the goals and their formulations are the results of negotiations and compromises – not necessarily the best possible – and the follow-up won’t be easy (you can read something more here)

Nonetheless, this new 15-years-race has been better prepared than the previous one.

First of all, the SDGs are the final results of many different levels of contribution, which have involved an impressive number of people. Even if the diplomatic and political level played the decisive role, it has been preceded by on-line polls (involving more than 8 million people), thematic and national consultations, large debates, meetings with civil society.

The idea is that creating a sense of ownership – through a bottom-up dialogue, inclusive planning structures such as the World We Want Platform  and multi-stakeholder partnerships – will benefit its delivery.

Another powerful idea is that communications is in itself a key to making the targets attainable.

If a majority of people around the world will believe in the goals they will become achievable. Not only because private action will join the efforts of government and international organizations, but also because – on a deeper level – a sort of global awareness will make them appear realistic so that many small actions will add up to the big ones.

The effort to communicate the new goals appears, in this early stage, already impressive.

For instance, for the number of testimonials…

…or for the different targets, including children

…and for the spontaneous involvement of private companies.

Virgin, for instance, has created an app in support of the global goals, wich could transform all of us in superheroes to join ‘the global goals alliance’.

I’ve chosen for myself the superpower “partnership for the goals” ( no.17)

Embarrassing, isn’t it?

But what I think is really great, it’s the idea that we can contribute in many different ways and so several different platforms are just being created to offer us occasions to engage, such as the PEOPLE + PLANET PROJECT or the Global Citizen Community.

Quite interesting as a start, isn’t it?